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I came over to IDCEE these days. That’s the annual international conference on Internet Technologies and Innovation held in Kiev, Ukraine.
I was a kind of tired waiting in the long line to get my badge card. The conference really seemed a complete mess to me especially after a several people stepping over my feet in the line.
Yet, a workshop from Igor Shoifot made my day Image may be NSFW.
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Igor is best known for his startup fotki.ua, he also teaches at UC Berkeley and has recently launched Happy Farm, a business incubator in Kiev
The topic of the workshop was “How to make your business viral?» and here are the tips you very much should use when coming up with features for your product and setting up a content marketing strategy.
We’ll get straight to the meet now Image may be NSFW.
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There are 3 ways to go viral for your business.
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1. Customers just love your product
When customers love your product they will go on and spread the word around.
2. Customers have the tools to connect
You can give them tools to connect with others. For instance – option to create user profiles and send messages in social networks. The time of separate logins is gone forever – make it easy for your customers! Use Google, Facebook, Twitter logins – just mind the privacy needs of your customers when selecting the best option.
3. Customers need to bring in others to use the product
An example of this would be collaboration tools, when you need to get others into the system in order to get things done.
Here are two more ideas you need to consider if you want your business to go viral:
1. Offer convenient and adjusted to user needs options to sign up for notifications and newsletters
You send e-mail notifications 20 times a week and that’s why your customer doesn’t like it? Well, this doesn’t mean they would not like it if you were to send emails 3 times a week.
So, go ahead – give them the option to receive notifications they love!
2. Raise above the competitor battlefield
Letting your competitors in, giving them publicity is a strategy with great potential. If implemented correctly, i.e. competitor ratings done by users, the strategy can generate lots of traffic.
Now, the MUST follow simple rules to creating a viral video:
- keep it short
- make sure users can actually hear it well
- bring in a lot of motion
- has to have a lot of light
A 30-40 second video with your beloved dog can generate a wealth of traffic.
P.S. Gamification is incredibly simple. Just put the light on your customers, give them an opportunity to rate the product and each other, earn some points, add comments and it will work!
So, just go ahead, give it a try and don’t forget to share whatever the results or ideas you have with us Image may be NSFW.
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